Doha Metro Project

A bold, contemporary identity for Qatar’s future transport

In partnership with MTR (Hong Kong), I led the complete bid branding and design for Qatar Rail’s Doha Metro - a flagship infrastructure project reshaping the nation’s transport future. Over six months, I delivered the full visual suite: executive summary, folder artwork, branded graphics, and a cohesive design system that elevated the submission and communicated a bold, contemporary identity for Qatar’s world-class metro network.

To capture the human essence behind the project’s vision, I also directed a photo shoot on the Doha Corniche with a Qatari national, crafting the most striking hero shot that became the centrepiece of the brand — a visual symbol of national pride, progress, and partnership.

CLIENT

Qatar Rail